Shelly Beach Farm lies 80km North West of Auckland - New Zealand's largest city (pop 1.3 million). It is situated on the Kaipara Harbour which is the second largest natural harbour in the world - Rio de Janerio being the first. This location creates unique climate conditions and has led to particular planting and management strategies including the design and creation of a tidal fish farm.

The farm covers 400 ha and is fully organic/bio dynamic with Demeter certification. John and Norrie Pearce have farmed the original 200 ha block since 1978.